IPL Brand Value Reaches $10.7 Billion – In Pics

The total brand value of the Indian Premier League (IPL) has crossed a whopping USD 10.7 billion in 2023, said a report by brand valuation consultancy Brand Finance

IPL's brand value which was $8.4 billion in 2022, has seen a jump of 28 percent in 2023, Brand Finance report has said

Indian Premier League (IPL), first launched in 2008, is in its 16th year, with its total brand value zooming 433 percent since launch

With its total valuation of USD 10.7 billion in 2003, IPL has become a decacorn

The term decacorn is used for privately held company whose valuation exceeds USD 10 billion

With a brand value of $87 million, Mumbai Indians is the most valuable IPL brand

Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) were at the second and third position with a brand valuation of $81 million and $78.6 million respectively

In terms of brand strength Chennai Super Kings emerged as the strongest IPL brand in 2023, with AAA- rating.

Chennai Super Kings has got the Brand Strength Index (BSI) score of 81.8 out of 100

The humongous surge in IPL Brand Value is attributed several factors --media rights deal (Rs 48,390 crore), surge in central pool of IPL revenues, inclusion of two new franchise teams and a full house stadium post the onslaught of Covid-19